5 TIPS TO MAKE ONLINE GOLD PURCHASE, SAFE & EASY

 

Shopping for gold jewellery was an event in many families till recently. Magazines would be referred and relatives would put in suggestions. Trends were discussed, photos checked and stories about the authenticity of the jeweller would be told and retold. A small party of people would then make the trip to the store; some to watch and comment while the actual customer tried on several ornaments before making the actual purchase.

 

Like many things in life, this family tradition too has become rare, slowly replaced by spur-of-the-moment shopping and the convenience of online purchasing. The pandemic has been a major factor in changing our mindset towards buying expensive jewellery online and this trend is here to stay, bigger and better.

 

It is the easy way to browse through the array of jewellery on your screen and pick one that catches your eye, or avail an offer to gift someone, but do keep a few things in mind before making the purchase.

 

1. Remember that family tradition? You do not need to go to that extent, still do your research before shopping online. Check the authenticity of the jeweller and the website, double-check the official links and read customer reviews.

 

2. Get as many details as possible about the product and the seller’s return policy and terms and conditions. Most websites use a chatbot for FAQs, so ensure you have enough information about the shipment, warranty and other services including repair.

 

3. Check the price of gold for the day. Since the gold price varies daily, the actual price of jewellery would change accordingly. You should also calculate the rate per gram, making charges and the weight of stones if they are used in the ornament. Do not buy anything if you are not sure about the pricing.

 

4. Whether it be gold or diamonds, double-check purity before buying the jewels. Have a clear idea about the carat of the gold – is it 22K or 18K? Check if it comes with a Hallmark certification that guarantees the purity of gold. In the case of diamonds, you should have a certificate of valuation that lists its 4Cs - colour, cut, clarity and carat weight. This is needed for insurance purposes and also as proof of authenticity.

 

5. Try the ornaments on virtually if you are purchasing for yourself. All the major jewellers offer this facility that asks you to upload a photo or use the camera to check whether the jewellery suits you or not, especially if you are looking for an earring or necklace. This will give you a chance to pick the right one instead of making a blind purchase. For example, check this facility here right away!

 

Buying jewellery online is easy, but you should not get carried away by the offers, discounts and other benefits listed in advertisements and promotions. Frauds are rampant so are malpractices. Invest time even if you are buying something small. And make sure you get a bill for it. It is the legal proof of your purchase, and your right too.